Free to play has quickly become a popular choice for developers and publishers releasing games in the current generation. Following in the footsteps of massive successes like Fortnite and Call of Duty: Warzone, the true appeal of releasing as a free to play title is it removes the barrier for entry. However, as a profit driven industry, free to play games need to generate revenue in other ways, most of which opt for in-game stores that feature various microtransactions and other optional cosmetics.

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Following Halo Infinite's surprise release last week during the Xbox Anniversary Event, players were thrilled to learn that the free to play mutliplayer side of the game was now available in full. While a Battle Pass was available for players to earn new rewards from, the game also came with an in-game store for those who didn't mind spending a bit of cash. However, there's been a strong outcry as of late over some of the prices for items inside Halo Infinite's multiplayer shop.

RELATED: Halo Infinite Tenrai Event Progression is Frustrating Players

In a new post on the Halo subReddit, user GoobyOfPls advises players to stay out of the in-game store in an attempt to force the prices to change. They go on to say that the prices are "utterly ridiculous" and disappointing to those who thought the special items from the recently released Fractures: Tenrai event would be free to earn. They go on to highlight a $15 sword belt that can only be used on one specific set of armor called Yoroi.

The post has received tons of replies already, many from fans who agree with the need for change, with about $35 weorth of premium event gear locked in the store. The frustrations from the fanbase over these prices was likely going to happen sooner or later as it was discovered earlier this week that if someone would need to spend over $1,000 in order to to purchase all Halo Infinite season 1 premium cosmetics. Many are hoping these are simply growing pains, part of the process that can be adjusted as the game continues to evolve over time.

The controversy over in-game microtransactions isn't a new phenominom either, as most games the use them have seen this pushback at one point or another. Marvel's Avengers recently made significant adjustments to prices in the in-game shop. Prior to going free to play, Destiny 2 introduced a microtraction store called Eververse, offering new cosmetic items from Ghost shells, weapon skins, and larger ticket items like exotic sparrows and armor ornaments to change their look. While the store remains, Bungie has made significant changes to the store over the years based on community feedback.

Halo Infinite's Multiplayer Beta is available now on PC, Xbox One, and Xbox Series X/S, with the full game releasing on December 8.

MORE: Halo Infinite Multiplayer: 8 Fixes The Game Needs

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